We believe it is important as a business to stand by our ethics and values, through aligning ourselves with well-known organisations.
Sienna is extremely proud to be a certified B Corporation. Certified B Corporations meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
Safe Cosmetics Australia (the Toxic-free campaign)
Acting as a consumer voice and third party for brands, SCA is continuously propelling the beauty industry to exclude and restrict potentially harmful chemicals from their products. Safe Cosmetics Australia is calling all brands to provide ingredient transparency and to leave out chemicals that are known to be toxic or associated with triggering allergies and skin irritation. SCA campaigns to improve the standards of cosmetics, personal care and household products. Governing the terms Australian Certified Toxic-Free®, Made Safe® and Allergy Certified® SCA’s registered Australian trademarks are licensed to brands that pledge to uphold greater manufacturing principles.
Choose Cruelty Free Australia
Choose Cruelty Free is an independent, non-profit organisation that campaigns for an end to animal testing of cosmetics, and accredits cruelty free companies. CCF is designed to;
- encourage manufacturers to adopt a cruelty-free ethic
- make people aware of their power as consumers, to change attitudes about animal testing
- provide a widely-recognised cruelty-free logo that consumers and manufacturers can identify
Vegan Action (vegan.org)
Vegan Action is a non-profit organisation and has one of the most visited and widely-known vegan websites in the world. The organisation works in eliminating animal suffering, reduce environmental impacts and improve human health through a vegan diet.
PETA (Beauty without Bunnies program)
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organisation in the world. PETA is very visible in public action through education, cruelty investigations, research, animal rescue and protest campaigns. The Beauty without Bunnies program is a resource where conscientious shoppers can search for cruelty free products, and know they are helping save animals from the excruciating tests they are victims of with unethical brands.