We believe it is important as a business to stand by our ethics and values, through aligning ourselves with well-known organisations.

B Corporation

Sienna is extremely proud to be a certified B Corporation. Certified B Corporations meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

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Safe Cosmetics Australia (the Toxic-free campaign)

Acting as a consumer voice and third party for brands, SCA is continuously propelling the beauty industry to exclude and restrict potentially harmful chemicals from their products. Safe Cosmetics Australia is calling all brands to provide ingredient transparency and to leave out chemicals that are known to be toxic or associated with triggering allergies and skin irritation. SCA campaigns to improve the standards of cosmetics, personal care and household products. Governing the terms Australian Certified Toxic-Free®, Made Safe® and Allergy Certified® SCA’s registered Australian trademarks are licensed to brands that pledge to uphold greater manufacturing principles.

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Cruelty Free International (The Leaping Bunny program)

We believe that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, visit www.crueltyfreeinternational.org

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Vegan Action (vegan.org)

Vegan Action is a non-profit organisation and has one of the most visited and widely-known vegan websites in the world. The organisation works in eliminating animal suffering, reduce environmental impacts and improve human health through a vegan diet.

Vegan

PETA (Beauty without Bunnies program)

People for the Ethical Treatment of Animals (PETA) is the largest animal rights organisation in the world. PETA is very visible in public action through education, cruelty investigations, research, animal rescue and protest campaigns. The Beauty without Bunnies program is a resource where conscientious shoppers can search for cruelty free products, and know they are helping save animals from the excruciating tests they are victims of with unethical brands.

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